Tool/methodology name:

Bookagri is an on-line as well as an app tool for agritourism experiences and rural stays booking, which was born in 2015 with an idea to connect farmers and farming experiences with local and foreign tourists. Every day, hosts offer unique agritourism experiences and rural stays that make it possible for guests to connect with rural communities in a more authentic way.

• Agritourism tourists
• Agritourism businesses
• Natural and cultural heritage advocates
• Environment activists and nature lovers
• Sustainability teachers, trainers, and educators
• Youth, students and trainees
• Sustainability and agritourism decision-makers
• Stakeholders on agritourism and climate change adaptation resilience strategies.

1. To serve as a leading national, regional and global interactive platform for agritourism where anyone can belong to any agritourism experience anytime, anywhere using their device.
2. To bring in all agritourism businesses to such platform where everyone can connect with their inner farmer at any village, farm and countryside worldwide.
3. To advocate the natural and cultural heritage of Jordan

• This educational tool to raise awareness of young people about the natural as well as cultural heritage of agriculture and agritourism in Jordan is very powerful tool since it offers hands-on and practical experience in the rural farming world. It could be applied through brining the school and university students to live the experience of the farm.
• Students can apply this tool through project-based learning. Students, for example, can work in groups to design an agritourism experience that will increase profits for a family-owned farm and provide agricultural literacy opportunities for community members.
• Students may also in this activity discusses agritourism and agri-entertainment in the contexts that they are highly consumer-focused types of agriculture, which may offer additional options for diversification and add stability to the farm income stream.
• Farmers have invented a wide variety of entertainment and tourism farming options. Agritourism provides an additional source of revenue for farms that allows them to keep farming and increase the quality of life for their family. Students, for instance, may create a poster project to promote and advertise their very own fictional agritourism business.
• Objectives: Students will be doing research on agri-tourism and agri-entertainment topics and concepts to help create their own fictional agri-tourism business. During this process, students will have a better understanding of what it means to diversify their fictional farm/land and how to draw customers in to increase farm income.
• The students can learn about agritourism farm practices and enjoy the farmers market among other outdoor cultural activities.

• The tool not only achieving sustainable agritourism, but also is raising the awareness of young people about the natural as well as cultural heritage of agriculture and agritourism in Jordan as well as agribusiness/agritourism business.
• It also contributes to solving the problem of employment by self-employment of farmers in their farms/product development by the brand standards/ a new destination for tourism to be marketed by tour agents/ best investment in the natural and cultural resources and skills of farmers to generate income.

• The tool is unique because it promotes new destinations for tourism in Jordan and assist creating self-employment for farmers in their farms and providing tour managers and tourists with an added value experience to be promoted under the umbrella of Bookagri.com brand.
• Innovative elements:
• Agritourism is a burgeoning field that combines agriculture with tourism, offering visitors the chance to experience farm life, learn about cultivation practices, and enjoy rural activities. The innovative ideas to enhance agritourism experiences include:

1. Farm Stay Experiences: Offer accommodation right on the farm, such as cozy cottages, tents, or renovated barns. Visitors can immerse themselves in farm life by participating in daily chores, feeding animals, or even harvesting crops.
2. Educational Workshops: Host workshops on sustainable farming practices, organic gardening, or agricultural technologies. Students and visitors can learn about topics like permaculture, hydroponics, or beekeeping, gaining hands-on experience in the process.
3. Farm-to-Table Dining Experiences: Create farm-to-table dining experiences where visitors can enjoy meals made from fresh, locally sourced ingredients straight from the farm. Offer cooking classes or demonstrations using produce harvested on-site.
4. Adventure Activities: Integrate adventure activities like hiking trails, zip-lining, or guided nature walks through the farm’s fields and forests. This adds an element of excitement and adventure to the Agritourism experience.
5. Seasonal Festivals and Events: Organize seasonal festivals celebrating harvests, seasonal blooms, or cultural events tied to agriculture. This could include fruit-picking festivals, pumpkin patches, or grape-stomping events with live music and entertainment.
6. Agri-Tech Tours: Showcase innovative agricultural technologies such as automated farming equipment, drones for crop monitoring, or vertical farming systems. Visitors can learn about the future of agriculture and its role in sustainability.
7. Farm Animal Interactions: Create opportunities for visitors to interact with farm animals through activities like animal feeding, petting zoos, or guided horseback riding tours around the farm.
8. Culinary and Beverage Experiences: Offer tasting tours where visitors can sample farm-produced cheeses, wines, craft beers, or specialty food products. Include demonstrations on cheese-making, wine-tasting, or brewing processes.
9. Community Engagement: Partner with local communities to offer cultural exchange programs, where visitors can participate in traditional crafts, music, or dance workshops led by local artisans or performers.
10. Environmental Conservation Initiatives: Incorporate eco-friendly practices such as composting, rainwater harvesting, or wildlife conservation efforts into farm operations. Offer educational programs on environmental stewardship and sustainability.

• By incorporating these innovative ideas, agritourism destinations can provide engaging and memorable experiences for students, young people, and visitors while promoting agricultural education, cultural and natural heritage conservation, environmental conservation, and community development.

• The BookAgri site in Jordan project had a partial fund from the USAID. The company's team was working under the supervision of an inside team of BEST in the USAID, which supported the company's work. There is a big demand on expanding the project and apply it on other areas in Jordan to create a series of agritourism spots and provide a variety product at all levels mentioned before to create more business opportunities of self-employment ...etc under the brand.
• The team has been through all the challenges with the local community to come up with the first model which make it easier to use the same team to apply the model on other areas in Jordan.

https://bookagri.com/